WE SIT AT THE INTERSECTION OF SPORTS, RIGHTS, AND TECHNOLOGY WITH A FOCUS ON

Value CreationOptimising Rights & IPESG

What We Do

START-UPS & SCALE-UPS

Sports, Entertainment, & Events Tech start-ups & scale-ups

  • Go to Market Strategy
  • International Expansion
  • Customer Success Strategy
  • Capital Raising
  • Commercial Structuring focused around:
    • Pricing
    • Industry Prospecting / Approach
    • Planning & Execution

OPTIMISING IP AND RIGHTS

Rights Holders, Athletes, Brands, and Governing Bodies

SRT continuously monitors and adapts their IP strategies to maximize the value of their client’s intellectual property while mitigating risks and having a positive social impact.

SRT has extended its capabilities by aligning closely with Sport Purpose Impact to expand the services to help rightsholders, brands, athletes, and governing bodies unlock the potential of their IP.

  • Rights Identification
  • Rights Architecture
  • Rights Analysis
  • Rights Advisory
  • Licensing & Commercial Modelling
  • Brand Identity Commercialisation
  • Purpose-Led Sponsorship Sales
  • Purpose-Led Brand Strategy
  • Athlete Ambassador Procurement
  • Commercial Sponsorship Strategy
  • Impact Measurement Reporting

LEARN MORE >

INTERNATIONAL MARKET ENTRY

International Rights Owners bringing their IP to Australia

For International Rights Owners looking to bring their IP to Australia, SRT through our expertise and networks can help such properties navigate competitive and complex new sports markets.

The key services SRT can offer:

  • Market Entry Strategy
  • Government Relations
  • Network Assistance
  • Commercial Opportunities

DIGITAL INNOVATION

A unique understanding of the Sport and Technology ecosystem

SRT has global experience and understands the vital importance of the intersection of sports and technology, hence is perfectly positioned to assist rights holders, brands, and athletes to optimise processes, address challenges and achieve best practices by leveraging innovative technologies from around the world such as:

  • Events Technology
  • High Performance Technology
  • Stadium Technology
  • Broadcast Technology
  • Immersive Fan Experiences
  • Community Building
  • Loyalty Programs
  • Gaming/E-Sports Crossovers
  • Web3 and Tokenisation
  • AI in Sports

LEARN MORE >

ESG

Environmental, Social, & Governance trends, frameworks, and regulations

SRT has leading global talent in the ESG area – Dr Amanda Rischbieth AM FAICD – Harvard Fellow 2024 and former Visiting Scientist at Harvard University.  Amanda has extensive knowledge of the latest global ESG trends, frameworks, and regulations, enabling SRT to provide tailored sustainability solutions that can fast-track your organisation’s goals.

Additionally, SRT has extended its ESG capabilities by aligning closely with Sport Purpose Impact to expand the services in this area to help rights holders, brands, athletes, and governing bodies unlock the potential of their IP in an ESG context.

LEARN MORE >

What We Do

START-UPS & SCALE-UPS

Sports, Entertainment, & Events Tech start-ups & scale-ups

  • Go to Market Strategy
  • International Expansion
  • Customer Success Strategy
  • Capital Raising
  • Commercial Structuring focused around:
    • Pricing
    • Industry Prospecting / Approach
    • Planning & Execution

OPTIMISING IP AND RIGHTS

Rights Holders, Athletes, Brands, and Governing Bodies

SRT continuously monitors and adapts their IP strategies to maximize the value of their client’s intellectual property while mitigating risks and having a positive social impact.

SRT has extended its capabilities by aligning closely with Sport Purpose Impact to expand the services to help rightsholders, brands, athletes, and governing bodies unlock the potential of their IP.

  • Rights Identification
  • Rights Architecture
  • Rights Analysis
  • Rights Advisory
  • Licensing & Commercial Modelling
  • Brand Identity Commercialisation
  • Purpose-Led Sponsorship Sales
  • Purpose-Led Brand Strategy
  • Athlete Ambassador Procurement
  • Commercial Sponsorship Strategy
  • Impact Measurement Reporting

LEARN MORE >

INTERNATIONAL MARKET ENTRY

International Rights Owners bringing their IP to Australia

For International Rights Owners looking to bring their IP to Australia, SRT through our expertise and networks can help such properties navigate competitive and complex new sports markets.

The key services SRT can offer:

  • Market Entry Strategy
  • Government Relations
  • Network Assistance
  • Commercial Opportunities

DIGITAL INNOVATION

A unique understanding of the Sport and Technology ecosystem

SRT has global experience and understands the vital importance of the intersection of sports and technology, hence is perfectly positioned to assist rights holders, brands, and athletes to optimise processes, address challenges and achieve best practices by leveraging innovative technologies from around the world such as:

  • Events Technology
  • High Performance Technology
  • Stadium Technology
  • Broadcast Technology
  • Immersive Fan Experiences
  • Community Building
  • Loyalty Programs
  • Gaming/E-Sports Crossovers
  • Web3 and Tokenisation
  • AI in Sports

LEARN MORE >

ESG

Environmental, Social, & Governance trends, frameworks, and regulations

SRT has leading global talent in the ESG area – Dr Amanda Rischbieth AM FAICD – Harvard Fellow 2024 and former Visiting Scientist at Harvard University.  Amanda has extensive knowledge of the latest global ESG trends, frameworks, and regulations, enabling SRT to provide tailored sustainability solutions that can fast-track your organisation’s goals.

Additionally, SRT has extended its ESG capabilities by aligning closely with Sport Purpose Impact to expand the services in this area to help rights holders, brands, athletes, and governing bodies unlock the potential of their IP in an ESG context.

LEARN MORE >

Our Clients

Testimonials

SRT was pivotal for our business. In the early days SRT provided us the framework and operational resources to launch us into the sports technology landscape. They are technically excellent, incredibly connected, and plugged into the sports ecosystem.

JAMES BEGLEY, CEO, PICKSTAR

SRT have been instrumental in helping guide myself personally, and CrowdClip through the initial stages of our business evolution. Their support and experience around business structuring, strategy and capital raise will ensure CrowdClip thrives and can reach it’s full potential. I look forward to continuing our partnership long into the future.

NAOMI HENN, CEO, CROWDCLIP

SRT joined OnTracka prior to us securing our first client. Six months later, we scaled across four continents and are now about to secure the first round of funding. As you can see, the value they can bring to your company is enormous!

CHAD WALKADEN, FOUNDER, ONTRACKA

Our People

Judith Griggs

After graduating in law from the University of Adelaide, Judith worked as a lawyer in Adelaide, Sydney and London for a number of years.

Subsequently, the Legal and Commercial Manager role for the Adelaide Formula 1® Grand Prix over 4 years. She became the catalyst in Formula 1® for a further 23 years including as an in-house lawyer for Formula One® Promotions and Administration in London for 6 years, principally on media and broadcast rights and F1® host city contracts in the 1990’s.

In 1994, the Government of Victoria appointed Judith as the CEO of the Formula 1 Australian Grand Prix in Melbourne. In that role, Judith had the responsibility for the design and delivery of the Albert Park temporary Formula 1® circuit, including a major capital works and infrastructure program along with responsibility for the Formula 1 Australian Grand Prix Event management.

Judith was awarded Australian Business Woman of the Year in the Government sector for her work in delivering a successful inaugural Melbourne Grand Prix in 1996 and the winner of the prestigious FOCA Trophy.

In 1998, Judith was invited to move back to Europe to take up a senior executive position back on the international side of Formula 1®. Judith further developed deep knowledge and experience in the areas of F1® Race Promotion and Circuit Rights, Commercial Rights, Host City contracts, Partners and Sponsor contracts, Track Advertising and Signage, Paddock Club Hospitality Operations, Licensing and Merchandising, ASN responsibilities, Support Races and On and Off-track entertainment. That experience included working on the F1® side of the table with Race Promoters in China, Singapore, Malaysia, Korea, Japan, the US, the UK, Italy, Germany, Hungary, Canada, Monaco, Bahrain, Abu Dhabi and Belgium.

In 2013, Judith co-founded Sports Rights Management (SRM) in London and later, Sports Rights Tech in Australia specialising in the optimisation of intellectual property rights in sport and entertainment as well as sports governance work for FIFA and the FFA in the world of football.

Judith divides her time between Europe and Australia.

Eddie Fitzgibbon

Eddie recently repatriated to Australia after 10 years in Dubai (in events and sponsorship at the International Cricket Council) and then the USA, Eddie has worked in commercial roles in multiple markets and in multiple industries.

In the US, Eddie started his own consulting business with his clients including Liverpool Football Club, ICC, the Caribbean Premier League, Pitch International and SponServe.

As Head of North America for SponServe, a SaaS platform that went from development and growth to ultimate sale to a US based PE firm, he developed this passion for working with start-ups and scale-ups. Eddie now works with a number of businesses around their growth strategies with a key focus on implementing learned strategies to maximise the commercial opportunities for tech based businesses.

Dr Amanda Rischbieth AM FAICD

Amanda is a Harvard Fellow and Impact Leader in Residence 2024. She was a Visiting Scientist at Harvard from 2017-2022 after being competitively selected as one of only 40 global leaders for a Harvard Advanced Leadership (ALI) Fellowship in 2017.

She is a Member of the Order of Australia (AM) for service to public Health and governance. With over 24 years of Non-Executive Directorships and a  former CEO, her board competencies and advisory work is focused on Corporate Governance, Sustainability and Environmental, Social, Governance (ESG), Cyber, Health, Artificial Intelligence (AI), and Sports Governance. Amanda also sits on the global International Foundation for Valuing Impacts (IFVI) Technical and Research Committee on the monetisation of impact.

Tim Canham

Tim Canham has over 20 years in tech, consulting and building SaaS products across all industry sectors.  Tim was co-founder and CTO of SponServe, an Australian-born SaaS platform which serviced 115+ major sports clubs across 7 countries before its successful acquisition by KORE Software in 2018.  Tim has built numerous other consulting and SaaS businesses, and advised hundreds of clients to help realise success over his career. Presently, Tim is working in several executive, advisory and leadership roles across the tech space.

Leveraging his extensive background of technical and business strategy, leadership and actual hands-on coding, Tim is ideally placed in the SRT team to sanity check and streamline start-up and scale-up businesses.

Will Rischbieth

At only 33, Will is already a successful entrepreneur and business owner having founded Australia’s largest E-bike retailer ‘Will Ride E-bike Specialists’ and has grown the business ten times from the ground up in only five years. His business was successfully acquired by the global company Specialized Bicycles and Components in 2022 which kept the brand and continues to grow it.

Will is also a talented and elite downhill mountain bike athlete who has competed at the World Cup level, representing Australia as both a junior and senior racer.

Will has a deep understanding of athlete and talent rights that are required across multiple sports and entertainment stakeholders such as competition organisers, media & broadcasting rights holders, teams, technology providers, advertisers & sponsors, regulators, and most importantly, fans & audiences. He cares about technology and leveraging product innovation and how it can accelerate and deepen fan & audience interest.

Will is driven by attention to detail and continuous improvement with a strong focus on innovation and future trends in sports and entertainment offerings.

Yashveer Setia

Yashveer is a young and driven sports professional with a strong background in sales, marketing, and event management. He holds a Master’s degree in Sports Management from Deakin University and has gained valuable experience working with events & organisations such as ICC World T20 2016, Australian Open, Australian Grand Prix, Baseball Victoria and Melbourne Aces.

After graduating from Deakin University in the midst of the pandemic, he worked in SaaS sales for a few years. Yashveer is also very passionate about Sustainability & Climate Change and is on a journey to make a positive impact on the environment through Sports.

Contact Us

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