WE SIT AT THE INTERSECTION OF SPORTS, RIGHTS, AND TECHNOLOGY WITH A FOCUS ON

Value CreationOptimising Rights & IPESG

What We Do

START-UPS & SCALE-UPS

Sports, Entertainment, & Events Tech start-ups & scale-ups

  • Go to Market Strategy
  • International Expansion
  • Customer Success Strategy
  • Capital Raising
  • Commercial Structuring focused around:
    • Pricing
    • Industry Prospecting / Approach
    • Planning & Execution

NEW INTELLECTUAL PROPERTY

New Intellectual Property (Athletes, Teams, Leagues, & Events)

Commercial advisory for new and upcoming leagues and teams to help them establish their brand, create, and execute revenue-generating strategies, and build sustainable business models.

Our expertise includes:

  • League or Team Commercialisation
  • Rights Needs Analysis
  • Rights Identification & Architecture
  • Licensing & Modelling
  • IP Governance
  • Capital Raising

INTERNATIONAL MARKET ENTRY

International Rights Owners bringing their IP to Australia

For International Rights Owners looking to bring their IP to Australia, SRT through our expertise and networks can help such properties navigate competitive and complex new sports markets.

The key services SRT can offer:

  • Market Entry Strategy
  • Government Relations
  • Network Assistance
  • Commercial Opportunities

WEB 3, BLOCKCHAIN, & NFTS

A unique understanding of the Web 3 and NFT space

We understand the Web 3 and NFT rationale for Sport, and are perfectly positioned to help rights holders leverage this rationale to achieve more:

  • Engagement
  • Revenue
  • Data
  • Audience

LEARN MORE >

What We Do

START-UPS & SCALE-UPS

Sports, Entertainment, & Events Tech start-ups & scale-ups

  • Go to Market Strategy
  • International Expansion
  • Customer Success Strategy
  • Capital Raising
  • Commercial Structuring focused around:
    • Pricing
    • Industry Prospecting / Approach
    • Planning & Execution

NEW INTELLECTUAL PROPERTY

New Intellectual Property (Athletes, Teams, Leagues, & Events)

Commercial advisory for new and upcoming leagues and teams to help them establish their brand, create, and execute revenue-generating strategies, and build sustainable business models.

Our expertise includes:

  • League or Team Commercialisation
  • Rights Needs Analysis
  • Rights Identification & Architecture
  • Licensing & Modelling
  • IP Governance
  • Capital Raising

INTERNATIONAL MARKET ENTRY

International Rights Owners bringing their IP to Australia

For International Rights Owners looking to bring their IP to Australia, SRT through our expertise and networks can help such properties navigate competitive and complex new sports markets.

The key services SRT can offer:

  • Market Entry Strategy
  • Government Relations
  • Network Assistance
  • Commercial Opportunities

WEB 3, BLOCKCHAIN, & NFTS

A unique understanding of the Web 3 and NFT space

We understand the Web 3 and NFT rationale for Sport, and are perfectly positioned to help rights holders leverage this rationale to achieve more:

  • Engagement
  • Revenue
  • Data
  • Audience

LEARN MORE >

Who We Work With

/ Global Sports & Entertainment Organisations
/  Technology Start-up & Scale-ups

Our Clients

Testimonials

SRT was pivotal for our business. In the early days SRT provided us the framework and operational resources to launch us into the sports technology landscape. They are technically excellent, incredibly connected, and plugged into the sports ecosystem.

JAMES BEGLEY, CEO, PICKSTAR

SRT have been instrumental in helping guide myself personally, and CrowdClip through the initial stages of our business evolution. Their support and experience around business structuring, strategy and capital raise will ensure CrowdClip thrives and can reach it’s full potential. I look forward to continuing our partnership long into the future.

NAOMI HENN, CEO, CROWDCLIP

SRT joined OnTracka prior to us securing our first client. Six months later, we scaled across four continents and are now about to secure the first round of funding. As you can see, the value they can bring to your company is enormous!

CHAD WALKADEN, FOUNDER, ONTRACKA

Our People

Judith Griggs

After graduating in law from the University of Adelaide, Judith worked as a lawyer in Adelaide, Sydney and London for a number of years.

Subsequently, the Legal and Commercial Manager role for the Adelaide Formula 1® Grand Prix over 4 years. She became the catalyst in Formula 1® for a further 23 years including as an in-house lawyer for Formula One® Promotions and Administration in London for 6 years, principally on media and broadcast rights and F1® host city contracts in the 1990’s.

In 1994, the Government of Victoria appointed Judith as the CEO of the Formula 1 Australian Grand Prix in Melbourne. In that role, Judith had the responsibility for the design and delivery of the Albert Park temporary Formula 1® circuit, including a major capital works and infrastructure program along with responsibility for the Formula 1 Australian Grand Prix Event management.

Judith was awarded Australian Business Woman of the Year in the Government sector for her work in delivering a successful inaugural Melbourne Grand Prix in 1996 and the winner of the prestigious FOCA Trophy.

In 1998, Judith was invited to move back to Europe to take up a senior executive position back on the international side of Formula 1®. Judith further developed deep knowledge and experience in the areas of F1® Race Promotion and Circuit Rights, Commercial Rights, Host City contracts, Partners and Sponsor contracts, Track Advertising and Signage, Paddock Club Hospitality Operations, Licensing and Merchandising, ASN responsibilities, Support Races and On and Off-track entertainment. That experience included working on the F1® side of the table with Race Promoters in China, Singapore, Malaysia, Korea, Japan, the US, the UK, Italy, Germany, Hungary, Canada, Monaco, Bahrain, Abu Dhabi and Belgium.

In 2013, Judith co-founded Sports Rights Management (SRM) in London and later, Sports Rights Tech in Australia specialising in the optimisation of intellectual property rights in sport and entertainment as well as sports governance work for FIFA and the FFA in the world of football.

Judith divides her time between Europe and Australia.

Mark Thompson

Mark Thompson has 20+ years of leadership experience in the Sports Commercial sector across Community, NFP and 10+ years of sports/tech start-up growth experience. Mark was founder & CEO of SponServe, an Australian born SaaS platform which serviced 115+ major sports clubs across 7 countries before its successful acquisition by KORE Software in 2018. Mark went on to be a Senior Global Executive of KORE, who provide software solutions to over 700 sports teams and Leagues around the world, completing his role in March 2020.

Mark has now launched his own Sports Tech advisory company (Sports Rights Tech) in conjunction with his founding staff of SponServe and other senior global sports leaders, helping Start-Up and Scale-Up businesses find success through Go-To-Market planning, Customer Success program structuring and unleashing their vast global network to good new technology.

Eddie Fitzgibbon

Eddie recently repatriated to Australia after 10 years in Dubai (in events and sponsorship at the International Cricket Council) and then the USA, Eddie has worked in commercial roles in multiple markets and in multiple industries.

In the US, Eddie started his own consulting business with his clients including Liverpool Football Club, ICC, the Caribbean Premier League, Pitch International and SponServe.

As Head of North America for SponServe, a SaaS platform that went from development and growth to ultimate sale to a US based PE firm, he developed this passion for working with start-ups and scale-ups. Eddie now works with a number of businesses around their growth strategies with a key focus on implementing learned strategies to maximise the commercial opportunities for tech based businesses.

Alex Hay

Alex has over 10 years experience working across Sports, Entertainment and Technology around the world. After originally working in AFL, Alex moved to London where he launched SponServe across Europe, successfully entering the market and grew the business working with key Rights Holders and Brands such as FIFA, Arsenal, City Football Group and HSBC. After the successful acquisition by KORE Software in 2019, Alex moved into Senior roles in KORE across both the European and US markets.

Alex is passionate about working closely with start-up’s and scale-up’s to accelerate corporate growth and structuring with proven strategies.

Tim Canham

Tim Canham has over 20 years in tech, consulting and building SaaS products across all industry sectors.  Tim was co-founder and CTO of SponServe, an Australian-born SaaS platform which serviced 115+ major sports clubs across 7 countries before its successful acquisition by KORE Software in 2018.  Tim has built numerous other consulting and SaaS businesses, and advised hundreds of clients to help realise success over his career. Presently, Tim is working in several executive, advisory and leadership roles across the tech space.

Leveraging his extensive background of technical and business strategy, leadership and actual hands-on coding, Tim is ideally placed in the SRT team to sanity check and streamline start-up and scale-up businesses.

Dr Amanda Rischbieth PhD

Amanda is a Visiting Scientist at Harvard University. She also sits on the global Advisory Council for Harvard Business School Impact-Weighted Accounts Initiative – creating financial accounts that transparently capture external impacts in a way that drives investor and managerial decision making.

Amanda brings her experience in business and academia into the area of environmental, social, governance (ESG) through measurement of an organisation’s progress and performance towards long-term value creation, financial materiality and sustainability. She has over 20 years of Non-Executive Director experience and currently chairs the National Blood Authority Australia. She is a Fellow of the Australian Institute of Company Directors, a Clinical Associate Professor at the University of Adelaide, a member of the International Women’s Forum Australia and a former Telstra Business Women Awards Finalist in business and innovation.

Will Rischbieth

At only 33, Will is already a successful entrepreneur and business owner having founded Australia’s largest E-bike retailer ‘Will Ride E-bike Specialists’ and has grown the business ten times from the ground up in only five years. His business was successfully acquired by the global company Specialized Bicycles and Components in 2022 which kept the brand and continues to grow it.

Will is also a talented and elite downhill mountain bike athlete who has competed at the World Cup level, representing Australia as both a junior and senior racer.

Will has a deep understanding of athlete and talent rights that are required across multiple sports and entertainment stakeholders such as competition organisers, media & broadcasting rights holders, teams, technology providers, advertisers & sponsors, regulators, and most importantly, fans & audiences. He cares about technology and leveraging product innovation and how it can accelerate and deepen fan & audience interest.

Will is driven by attention to detail and continuous improvement with a strong focus on innovation and future trends in sports and entertainment offerings.

Yashveer Setia

Yashveer is a young and driven sports professional with a strong background in sales, marketing, and event management. He holds a Master’s degree in Sports Management from Deakin University and has gained valuable experience working with events & organisations such as ICC World T20 2016, Australian Open, Australian Grand Prix, Baseball Victoria and Melbourne Aces.

After graduating from Deakin University in the midst of the pandemic, he worked in SaaS sales for a few years. Yashveer is also very passionate about Sustainability & Climate Change and is on a journey to make a positive impact on the environment through Sports.

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