After graduating in law from the University of Adelaide, Judith worked as a lawyer in Adelaide, Sydney and London for a number of years.

Subsequently, the Legal and Commercial Manager role for the Adelaide Formula 1® Grand Prix over 4 years. She became the catalyst in Formula 1® for a further 23 years including as an in-house lawyer for Formula One® Promotions and Administration in London for 6 years, principally on media and broadcast rights and F1® host city contracts in the 1990’s.

In 1994, the Government of Victoria appointed Judith as the CEO of the Formula 1 Australian Grand Prix in Melbourne. In that role, Judith had the responsibility for the design and delivery of the Albert Park temporary Formula 1® circuit, including a major capital works and infrastructure program along with responsibility for the Formula 1 Australian Grand Prix Event management.

Judith was awarded Australian Business Woman of the Year in the Government sector for her work in delivering a successful inaugural Melbourne Grand Prix in 1996 and the winner of the prestigious FOCA Trophy.

In 1998, Judith was invited to move back to Europe to take up a senior executive position back on the international side of Formula 1®. Judith further developed deep knowledge and experience in the areas of F1® Race Promotion and Circuit Rights, Commercial Rights, Host City contracts, Partners and Sponsor contracts, Track Advertising and Signage, Paddock Club Hospitality Operations, Licensing and Merchandising, ASN responsibilities, Support Races and On and Off-track entertainment. That experience included working on the F1® side of the table with Race Promoters in China, Singapore, Malaysia, Korea, Japan, the US, the UK, Italy, Germany, Hungary, Canada, Monaco, Bahrain, Abu Dhabi and Belgium.

In 2013, Judith co-founded Sports Rights Management (SRM) in London and later, Sports Rights Tech in Australia specialising in the optimisation of intellectual property rights in sport and entertainment as well as sports governance work for FIFA and the FFA in the world of football.

Judith divides her time between Europe and Australia.

Eddie recently repatriated to Australia after 10 years in Dubai (in events and sponsorship at the International Cricket Council) and then the USA, Eddie has worked in commercial roles in multiple markets and in multiple industries.

In the US, Eddie started his own consulting business with his clients including Liverpool Football Club, ICC, the Caribbean Premier League, Pitch International and SponServe.

As Head of North America for SponServe, a SaaS platform that went from development and growth to ultimate sale to a US based PE firm, he developed this passion for working with start-ups and scale-ups. Eddie now works with a number of businesses around their growth strategies with a key focus on implementing learned strategies to maximise the commercial opportunities for tech based businesses.

Alex has over 10 years experience working across Sports, Entertainment and Technology around the world. After originally working in AFL, Alex moved to London where he launched SponServe across Europe, successfully entering the market and grew the business working with key Rights Holders and Brands such as FIFA, Arsenal, City Football Group and HSBC. After the successful acquisition by KORE Software in 2019, Alex moved into Senior roles in KORE across both the European and US markets.

Alex is passionate about working closely with start-up’s and scale-up’s to accelerate corporate growth and structuring with proven strategies.

Amanda is a Harvard Fellow and Impact Leader in Residence 2024. She was a Visiting Scientist at Harvard from 2017-2022 after being competitively selected as one of only 40 global leaders for a Harvard Advanced Leadership (ALI) Fellowship in 2017.

She is a Member of the Order of Australia (AM) for service to public Health and governance. With over 24 years of Non-Executive Directorships and a  former CEO, her board competencies and advisory work is focused on Corporate Governance, Sustainability and Environmental, Social, Governance (ESG), Cyber, Health, Artificial Intelligence (AI), and Sports Governance. Amanda also sits on the global International Foundation for Valuing Impacts (IFVI) Technical and Research Committee on the monetisation of impact.

Tim Canham has over 20 years in tech, consulting and building SaaS products across all industry sectors.  Tim was co-founder and CTO of SponServe, an Australian-born SaaS platform which serviced 115+ major sports clubs across 7 countries before its successful acquisition by KORE Software in 2018.  Tim has built numerous other consulting and SaaS businesses, and advised hundreds of clients to help realise success over his career. Presently, Tim is working in several executive, advisory and leadership roles across the tech space.

Leveraging his extensive background of technical and business strategy, leadership and actual hands-on coding, Tim is ideally placed in the SRT team to sanity check and streamline start-up and scale-up businesses.

At only 33, Will is already a successful entrepreneur and business owner having founded Australia’s largest E-bike retailer ‘Will Ride E-bike Specialists’ and has grown the business ten times from the ground up in only five years. His business was successfully acquired by the global company Specialized Bicycles and Components in 2022 which kept the brand and continues to grow it.

Will is also a talented and elite downhill mountain bike athlete who has competed at the World Cup level, representing Australia as both a junior and senior racer.

Will has a deep understanding of athlete and talent rights that are required across multiple sports and entertainment stakeholders such as competition organisers, media & broadcasting rights holders, teams, technology providers, advertisers & sponsors, regulators, and most importantly, fans & audiences. He cares about technology and leveraging product innovation and how it can accelerate and deepen fan & audience interest.

Will is driven by attention to detail and continuous improvement with a strong focus on innovation and future trends in sports and entertainment offerings.

Yashveer is a young and driven sports professional with a strong background in sales, marketing, and event management. He holds a Master’s degree in Sports Management from Deakin University and has gained valuable experience working with events & organisations such as ICC World T20 2016, Australian Open, Australian Grand Prix, Baseball Victoria and Melbourne Aces.

After graduating from Deakin University in the midst of the pandemic, he worked in SaaS sales for a few years. Yashveer is also very passionate about Sustainability & Climate Change and is on a journey to make a positive impact on the environment through Sports.