Global AdvisoryNetworksExperience

AT THE INTERSECTION OF SPORTS, RIGHTS, AND TECHNOLOGY

What We Do

SPORTS  /

RIGHTS  /

TECH /

Consultancy for Sport and Entertainment Rights Holders

  • Sports tech stack audit & needs analysis
  • Commercial advisory
  • Network exposure
  • Environmental, Social Governance (ESG)
  • Event bidding & management
  • Market representation

Unique Global experience across Rights, IP & Governance

  • Rights & IP Consultancy
  • Rights analysis
  • Rights architecture
  • Asset audit
  • IP Governance
  • Licensing and modeling

Experienced in starting, growing and monetising Sports Tech startups

  • Commercial structuring
  • Go to market strategy and pricing
  • Customer success
  • Capital raising
  • Corporate development advice for executive teams
  • Mentoring & coaching for founders

Web 3 and NFT Advisory

SRT have a unique understanding of the Web 3 and NFT (Non-Fungible Tokens) space for sports and entertainment. Through our Web 3 and NFT Advisory Services, SRT are able to support rights holders and brands through a number of potential projects & use cases in this ever-evolving commercial opportunity.

Rights holders and brands across sport need specialised and expert help in navigating the complexities around rights in Web 3, NFTs, blockchain, and crypto. SRT are experts in understanding the rights architecture within the landscape, which is the primary and key component of developing a Web 3 and NFT strategy.

SRT will ensure that rights holders, brands, and their respective stakeholders fully understand what rights they own in order to commercialise in the Web 3 and NFT space.

We understand the Web 3 and NFT rationale for Sport, and are perfectly positioned to help rights holders leverage this rationale to achieve more:

  • ENGAGEMENT
  • REVENUE
  • DATA
  • AUDIENCE

The key services SRT are able to assist with under their Web 3 and NFT Advisory include:

  • Web 3 and NFT strategy development
  • Metaverse membership innovation
  • Key stakeholder workshops and education
  • NFT RFP preparation and execution
  • NFT working group establishment
  • Rights audit
  • Asset selection/criteria
  • Bid evaluation process
  • Advisory on ongoing Rights Management System

What We Do

SPORTS  /

Consultancy for Sport and Entertainment Rights Holders

  • Sports tech stack audit & needs analysis
  • Commercial advisory
  • Network exposure
  • Environmental, Social Governance (ESG)
  • Event bidding & management
  • Market representation

RIGHTS  /

Unique Global experience across Rights, IP & Governance

  • Rights & IP Consultancy
  • Rights analysis
  • Rights architecture
  • Asset audit
  • IP Governance
  • Licensing and modeling

TECH /

Experienced in starting, growing and monetising Sports Tech startups

  • Commercial structuring
  • Go to market strategy and pricing
  • Customer success
  • Capital raising
  • Corporate development advice for executive teams
  • Mentoring & coaching for founders

Web 3 and NFT Advisory

SRT have a unique understanding of the Web 3 and NFT (Non-Fungible Tokens) space for sports and entertainment. Through our Web 3 and NFT Advisory Services, SRT are able to support rights holders and brands through a number of potential projects & use cases in this ever-evolving commercial opportunity.

Rights holders and brands across sport need specialised and expert help in navigating the complexities around rights in Web 3, NFTs, blockchain, and crypto. SRT are experts in understanding the rights architecture within the landscape, which is the primary and key component of developing a Web 3 and NFT strategy.

SRT will ensure that rights holders, brands, and their respective stakeholders fully understand what rights they own in order to commercialise in the Web 3 and NFT space.

We understand the Web 3 and NFT rationale for Sport, and are perfectly positioned to help rights holders leverage this rationale to achieve more:

  • ENGAGEMENT
  • REVENUE
  • DATA
  • AUDIENCE

The key services SRT are able to assist with under their Web 3 and NFT Advisory include:

  • Web 3 and NFT strategy development
  • Metaverse membership innovation
  • Key stakeholder workshops and education
  • NFT RFP preparation and execution
  • NFT working group establishment
  • Rights audit
  • Asset selection/criteria
  • Bid evaluation process
  • Advisory on ongoing Rights Management System

Web 3 and NFTs in Sport

With blockchain companies investing in sports sponsorship projected to reach US$5 billion by 2026, we joined the Inside Sponsorship podcast to discuss all things Crypto, NFT, and Fan Tokens in sport. 

Who We Work With

/ Global Sports & Entertainment Organisations
/  Technology Start-up & Scale-ups

Our Clients

Testimonials

The team at SRT have fundamentally improved our operation and have helped us steer through a crucial time for our business. With their expert counsel we’ve undertaken several pivots, completed extensive experimentation and performed a successful rebrand. We’re now in the best position we’ve ever been in.

JACKSON DICKFOS, CEO, SPONSA

SRT have been instrumental in helping guide myself personally, and CrowdClip through the initial stages of our business evolution. Their support and experience around business structuring, strategy and capital raise will ensure CrowdClip thrives and can reach it’s full potential. I look forward to continuing our partnership long into the future.

NAOMI HENN, CEO, CROWDCLIP

SRT joined OnTracka prior to us securing our first client. Six months later, we scaled across four continents and are now about to secure the first round of funding. As you can see, the value they can bring to your company is enormous!

CHAD WALKADEN, FOUNDER, ONTRACKA

Our People

Judith Griggs

After graduating in law from the University of Adelaide in 1980, Judith worked as a lawyer in Sydney, Adelaide and London for a number of years. Subsequently, a one-off project at the Adelaide Formula 1® Grand Prix proved to be the catalyst for what became a 27 year legal and commercial career in the international Formula 1® business.

After working in London for 6 years, principally on Formula 1® media and broadcast rights and F1® host city contracts around the world, Judith was appointed CEO of the Australian Formula 1 Grand Prix in Melbourne. Judith was awarded Australian Business Woman of the Year in the Government sector for her F1® work.

In 1998, Judith was asked to move back to Europe and take up a senior executive position back on the international side of Formula 1®. She then spent 15 years (1998-2013) managing commercial rights, acquisition and monetisation across multiple aspects of the Formula 1® business including Host City contracts and the Global Partner Programme for the FIA Formula One World Championship®. In earlier years, Judith also co-wrote versions of the F1® Concorde Agreement and wrote the first Moto GP ‘Master Contact’ between international key stakeholders (Fédération Internationale de Motocyclisme, Dorna, IRTA and TWP).

After leaving Formula 1® in 2013, Judith co-founded Sports Rights Management (SRM) in London with her business partner, Charles Garland. SRM is a UK based boutique advisory firm specialising in the optimisation of intellectual property rights in sports, entertainment, music and the arts. In the UK, Judith is an advisor to Fantastec Sports Technology in the digital collectibles and NFT space.

In 2020, Judith co-founded Sports Rights Tech in Australia with business partner, Mark Thompson. She has also undertaken independent sports governance work for FIFA and the FFA in the world of football.  Judith is currently an advisor to CT Group as well as Airspeeder and is a Director of Active Pathways (Pickstar and Vlast) in Australia.

Judith has a wealth of experience in global sport and commercial rights and has a strong international reputation and extensive network.

Judith divides her time between Europe and Australia.

Mark Thompson

Mark Thompson has 20+ years of leadership experience in the Sports Commercial sector across Community, NFP and 10+ years of sports/tech start-up growth experience. Mark was founder & CEO of SponServe, an Australian born SaaS platform which serviced 115+ major sports clubs across 7 countries before its successful acquisition by KORE Software in 2018. Mark went on to be a Senior Global Executive of KORE, who provide software solutions to over 700 sports teams and Leagues around the world, completing his role in March 2020.

Mark has now launched his own Sports Tech advisory company (Sports Rights Tech) in conjunction with his founding staff of SponServe and other senior global sports leaders, helping Start-Up and Scale-Up businesses find success through Go-To-Market planning, Customer Success program structuring and unleashing their vast global network to good new technology.

Eddie Fitzgibbon

Eddie recently repatriated to Australia after 10 years in Dubai (in events and sponsorship at the International Cricket Council) and then the USA, Eddie has worked in commercial roles in multiple markets and in multiple industries.

In the US, Eddie started his own consulting business with his clients including Liverpool Football Club, ICC, the Caribbean Premier League, Pitch International and SponServe.

As Head of North America for SponServe, a SaaS platform that went from development and growth to ultimate sale to a US based PE firm, he developed this passion for working with start-ups and scale-ups. Eddie now works with a number of businesses around their growth strategies with a key focus on implementing learned strategies to maximise the commercial opportunities for tech based businesses.

Alex Hay

Alex has over 10 years experience working across Sports, Entertainment and Technology around the world. After originally working in AFL, Alex moved to London where he launched SponServe across Europe, successfully entering the market and grew the business working with key Rights Holders and Brands such as FIFA, Arsenal, City Football Group and HSBC. After the successful acquisition by KORE Software in 2019, Alex moved into Senior roles in KORE across both the European and US markets.

Alex is passionate about working closely with start-up’s and scale-up’s to accelerate corporate growth and structuring with proven strategies.

Sam Irvine

Sam has over 15 years’ experience across the sports, software and legal industries. After completing a Bachelor of law and sports management at the University of Canberra in 2006, he moved on to establish a career in the area of commercial sports rights holders over 12 years in national, state and government sporting organisations.

Sam played a number of valuable roles for SponServe and KORE Software, two leading sports tech brands. Ranging from sales, client success, and product management, Sam’s developed expertise in the areas of relationship-building and establishing new and emerging brands. Prior to joining SRT, Sam joined the legal industry, playing a key role in developing, implementing, tracking, and nurturing a commercial strategy for Snedden Hall & Gallop Lawyers.

Sam is passionate about working with both rights holders and brands in developing their commercial strategy, utilising data and technology to capitalise on market insights, as well as ensuring he is on top of the ever-evolving sports tech landscape.

Tim Canham

Tim Canham has over 20 years in tech, consulting and building SaaS products across all industry sectors.  Tim was co-founder and CTO of SponServe, an Australian-born SaaS platform which serviced 115+ major sports clubs across 7 countries before its successful acquisition by KORE Software in 2018.  Tim has built numerous other consulting and SaaS businesses, and advised hundreds of clients to help realise success over his career. Presently, Tim is working in several executive, advisory and leadership roles across the tech space.

Leveraging his extensive background of technical and business strategy, leadership and actual hands-on coding, Tim is ideally placed in the SRT team to sanity check and streamline start-up and scale-up businesses.

Dr Amanda Rischbieth PhD FAICD

Amanda is a Visiting Scientist at Harvard University. She also sits on the global Advisory Council for Harvard Business School Impact-Weighted Accounts Initiative – creating financial accounts that transparently capture external impacts in a way that drives investor and managerial decision making.

Amanda brings her experience in business and academia into the area of environmental, social, governance (ESG) through measurement of an organisation’s progress and performance towards long-term value creation, financial materiality and sustainability. She has over 20 years of Non-Executive Director experience and currently chairs the National Blood Authority Australia. She is a Fellow of the Australian Institute of Company Directors, a Clinical Associate Professor at the University of Adelaide, a member of the International Women’s Forum Australia and a former Telstra Business Women Awards Finalist in business and innovation.

Web 3 and NFTs in Sport

With blockchain companies investing in sports sponsorship projected to reach US$5 billion by 2026, we joined the Inside Sponsorship podcast to discuss all things Crypto, NFT, and Fan Tokens in sport.